Pharma eDetailing – Smart Digital Detailing for Medical Representatives
OPT CRM’s Pharma eDetailing module helps medical representatives deliver more effective, interactive, and professional product presentations to doctors and healthcare professionals. With digital detailing, pharma teams can showcase products through visuals, videos, brochures, and scientific data directly from a mobile or tablet.
Our eDetailing solution enhances the doctor engagement experience while ensuring accurate and consistent messaging across the entire team. It replaces traditional paper-based detailing with a modern, dynamic, and trackable digital approach.
Pharma eDetailing Features:
- Digital product catalogs
- High-quality presentations & videos
- Scientific document management
- Doctor-wise interaction history
- In-call product tracking & analytics
- Customizable detailing sequences
- Sample & order capture
- Offline access for remote areas
Every doctor interaction becomes more impactful because representatives can explain product benefits more clearly and visually. Managers can view which products were detailed, how often they were presented, and the response from healthcare professionals.
Pharma companies benefit from improved brand consistency, more informative visits, and stronger relationships with doctors. The module also integrates seamlessly with DCR, SFA, and reporting systems — giving your organization complete visibility and control.
OPT eDetailing helps pharma companies stay modern, productive, and competitive.
